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Home Service Business Marketing: 3 Strategies for Growth

by Zain Ali
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Home service businesses are in demand. Experts forecast that the U.S. home service market will grow at a CAGR of 7.1% between 2024 and 2030. Valued at $90.46 billion in 2023, it is anticipated to generate a revenue of $156.29 billion by 2030.  

Whether it’s window cleaning, plumbing, carpet cleaning, or appliance repairing, home service providers are always required by homeowners. As the home service business industry will thrive well in the upcoming years, now is the perfect time to set your foot in the market. 

However, to get your market share, you will have to make your business visible. This is often difficult for home service businesses since they operate out of a vehicle or home office, unlike traditional brick-and-mortar stores. 

Nonetheless, marketing your home service business isn’t that challenging. There are certain tactics that can help you attract new customers and retain the old ones. Here, we’ll discuss some strategies that will help you grow your home service business. 

#1 Foster Partnerships with Complementary Businesses

Collaborating with local businesses that complement your services can get you high-quality referrals. To form partnerships, look for local companies that offer services related to but not directly competing with yours. 

Suppose you run a plumbing business. You can team up with a home remodeling company. Should anyone require pipe repair, drain cleaning, toilet repair, or leak repair services, the home remodeling company can refer their clients to you. In return, you can recommend the home remodeling company to your customers who need extensive renovation work.

You can also partner with HVAC technicians, electricians, or construction firms. These businesses often serve the same clientele. Besides creating opportunities for mutual referrals, these alliances will help strengthen your position in the local community. 

Boost visibility by offering bundled services or discounts for customers using both businesses. This will differentiate you from competitors and encourage clients to take advantage of the partnership. Ultimately, it will improve your as well as other local businesses’ bottom lines. 

#2 Get Your Business Online

Data shows that nearly 36% of small-personal businesses make sales online. You could be among that percentage if you take your business online. 

Launch your home service business’ website first. Research shows that 92% of consumers visit the website of a business for reasons other than to make a purchase. That’s a staggering number. Thus, having a well-designed and informative website is important. 

Hiring a web developer won’t be a sound decision since web developers charge $32.52/hour on average. Those offering home services—be it landscaping or appliance repair—are either cash-strapped or have a lean budget.

You can expect to spend about $4,878 for your website if a developer takes about 150 hours to build your website. That would be way too much money. 

Why not save that money and use an AI website builder to build your website? Website builders powered by AI create your website from scratch in the blink of an eye. Those business-ready websites are one-of-a-kind and full of high-quality images and design and SEO-optimized content. Yet, if you want, you can edit all elements to suit your unique needs. 

One of the significant advantages of using website builders, Hocoos explains, is that they prioritize mobile responsiveness. That means your website will be optimized for mobile phones. Having a mobile-responsive website is important since 18%, or one-fifth, of local mobile searches lead to a sale on the same day. 

Create and optimize profiles on Google My Business, Yelp, and other online directories. You can further make your business credible by encouraging satisfied customers to leave positive reviews. 

#3 Take Advantage of Fleet Branding

You can get the word out of your home service business by making use of fleet branding. In other words, you must use your business vehicle as a mobile advertisement. 

Design eye-catching graphics that should include your company’s name, logo, services offered, and contact details. Make sure the design is professional, easy to read, and consistent with your brand identity. The findings of recent research suggest that consistent brand presentation can boost income by up to 33%.

Fleet branding will allow you to turn every trip into a marketing opportunity. Your vehicle will attract attention wherever it goes, increasing your brand visibility in the local area. This constant exposure will help reinforce your brand in potential customers’ minds and can lead to direct inquiries and bookings.

This form of advertising is also cost-effective. Unlike billboards or digital ads, once you invest in the vehicle wrap, there are no ongoing costs. To encourage immediate customer engagement, add a call-to-action, such as a special offer or website URL. 

To round it off, attracting new customers to your home service business isn’t as difficult as it may appear. You can grow your home service business and attract new leads without emptying your wallet by following these strategies. 

Consistency is key—remember that. Regularly review and adjust your marketing strategies so that they remain effective and aligned with your business goals. Ultimately, you will be able to build a thriving home service business that will stand out in your local market.


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