As businesses continue to compete in a data-driven world, sales and marketing teams rely heavily on robust B2B data platforms to fuel their lead generation, outreach, and prospecting efforts. While ZoomInfo remains a major player in this space, many companies are exploring ZoomInfo alternatives that offer comparable or even superior features—often at more accessible price points.
The B2B data providers sector has witnessed tremendous growth and, in very few years, has emerged as a reliable destination for many trustworthy platforms with fantastic performance at data accuracy, user-friendliness, integrations, and pricing flexibility. Whether you are a budding business involved in the establishment of a marketing pipeline or a big organization seeking editable to your audience insights, it is necessary to be well equipped with the right choice.
Having said this, here are the leading 2025 most trustworthy ZoomInfo alternatives you can consider.
Apollo.io
Apollo.io has quickly turned from new to one of the best ZoomInfo alternatives due to its excellent combination of low price and high functionality. This platform serves as a B2B contact database with sales engagement tools where users can easily find prospects and launch targeted email campaigns.
With more than 260 million contacts and AI suggestions, Apollo.io has been attractive, especially to startups and SMBs, which wish to utilize power-packed features without incurring the premium ZoomInfo cost.
Lusha
Lusha appeared as the top contender among ZoomInfo alternatives due to its equipment and simplicity, being the best of the user-centric program. It is the favorite tool with small sales teams and recruiters to search for correct contact data. Lusha’s ease of integration with CRMs like Salesforce and HubSpot gives you direct enrichment of the leads’ profiles.
Lusha’s extension for the browser offers the chance to collect data while viewing other sites like LinkedIn, thus making it an essential day-to-day tool for outbound target prospecting.
LeadIQ
Talking of facilitating outbound sales workflows, LeadIQ is one of the most user-focused ZoomInfo alternatives on the market. The platform provides SDRs with the tools they need to identify, capture, and sync prospect data quickly with the most popular sales applications.
One feature that stands out in LeadIQ is that it mainly focuses on assisting sales reps to reduce the usage of manual tasks and ensure compliance with privacy laws which are a significant concern nowadays. It is also a good alternative for the medium business sector, where you can achieve growth at a reasonable price.
Clearbit
Commonly believed as a smart data enrichment tool, Clearbit is a valuable provider of ZoomInfo alternatives. Such data on Clearbit’s website is not only real-time but also helpful, especially in marketing automation and personalization when integrated with other platforms such as Marketo, Segment, and Salesforce.
Instead of providing an enormous static database, EyeClear’s (Clearbit’s) only view is towards the creation of live dynamic data, making it the best choice for those companies that believe in flow-based lead scoring and conversion optimization.
UpLead
In case you are in search of a ZoomInfo alternative that offers quality, verified data and is also budget-friendly, the first one to consider is UpLead. The service includes 95% data accuracy that is guaranteed, which makes it far better than the competition with a less efficient verification process.
Moreover, UpLead provides real-time email verification and technographic data and allows users to filter accurately for relevant leads. UpLead is easily accessed via its transparent pricing model, which is why it has a firm customer base.
Cognism
Cognism goes ahead of the competition for the title of best ZoomInfo alternative for international sales teams that are GDPR compliant. Located in the UK, Cognism predominantly deals with intent data and firmographics, and with its compliance-first principle, it garners more attention from companies active in the European market.
The platform has integrations with the main CRMs and outreach applications, hence simplifying the sales ecosystem and allowing teams to be more focused on high-intent prospects.
LinkedIn Sales Navigator
One may not strictly consider it a direct substitute, but a good LinkedIn Sales Navigator always gets a mention in the list of the most popular ZoomInfo alternates, along with its extensive professional network and huge search capabilities.
The benefit of the trust and supervisor’s information is that the LinkedIn profile can sometimes be more accurate than a traditional database. The Sales Navigator’s access to decision-makers and insight into relationships makes it an indispensable tool when used next to other data platforms.
Which ZoomInfo Alternative Is Right for You?
Finding the best data platform aligns with your team’s size, budget, sales targets, and geographic focus. Each of the ZoomInfo alternatives presented above is featured with some uniqueness that helps them solve some specific problems like leads finding, CRM data enrichment, or outbound campaign boosting.
If you doubt which option suits you the most, read this all-coverage of ZoomInfo alternatives which contains juxtaposed information on prices, features, and users’ reviews to aid decision-making.
Final Thoughts
As the B2B data ecosystem changes, the prevalence of flexible, affordable, and highly accurate tools soars greatly. Meanwhile, the ZoomInfo platform is still a go-to place; the increased count of ZoomInfo competing platforms not only increases but also allows for easier implementation that fits with each company’s needs and budget.
Nowadays, there is no better time to look for an appropriate platform and make a choice than Apollo.io, which offers integrated features of engagement to Cognism and speaks compliance first. On the part of your organization, continuing to be at the forefront of information regarding these ZoomInfo alternatives, you will become agile and data-driven and stand a better chance to convert your prospects into customers.
