Fabiana Flosi is a Brazilian motorsport executive best known as the wife of former Formula One chief Bernie Ecclestone. While many people first learned about her through her marriage, she has built her own career in motorsport administration and now serves in a leadership role within the Fédération Internationale de l’Automobile (FIA). Her professional background includes marketing work connected to the Brazilian Grand Prix before moving into international motorsport governance.
As a result, public interest in her extends beyond her personal life to her growing influence within the sport. So, who is Fabiana Flosi? Here’s everything to know about the Brazilian executive, her career, and her life with Bernie Ecclestone.
Quick Facts
| Fact | Details |
|---|---|
| Full Name | Fabiana Flosi (also publicly known as Fabiana Ecclestone) |
| Nationality | Brazilian |
| Profession | Motorsport Executive, FIA Official |
| Known For | Wife of Bernie Ecclestone |
| Current Role | FIA Vice-President for Sport – South America |
| Industry | International Motorsport |
| Spouse | Bernie Ecclestone |
| Married | 2012 |
| Children | One son, Alexander Charles “Ace” Ecclestone |
| Residence | Switzerland (publicly reported) |
| Languages | Portuguese and English (public appearances) |
Who Is Fabiana Flosi?
Fabiana Flosi is a Brazilian motorsport administrator whose public profile has evolved significantly over the past decade. Although she first attracted international media attention through her relationship with Bernie Ecclestone, her work within motorsport has given her an identity independent of her husband’s long career in Formula One.
She entered the international spotlight after marrying Ecclestone in 2012, but her connection to Formula One actually began before their relationship. At the time, she worked in a marketing role linked to the Brazilian Grand Prix, one of the sport’s longest-running and most recognizable races. That experience provided direct exposure to Formula One’s commercial and organizational side.
In recent years, her responsibilities have expanded considerably. As FIA Vice-President for Sport – South America, she has become involved in regional motorsport development, sporting governance, and initiatives aimed at strengthening motorsport participation throughout South America. This professional role has made her a recognizable figure within the FIA beyond her family connections.
Early Life and Background
Compared with many public figures in motorsport, Fabiana Flosi has kept much of her early life private. Verified public information about her childhood, education, and upbringing remains limited, and she has rarely discussed these topics in interviews.
She was born in Brazil and is widely reported to have grown up in São Paulo, though detailed information about her early years has not been publicly confirmed. Likewise, there are no verified public records providing extensive information about her academic background or early professional training.
Rather than building a media profile through interviews or television appearances, Flosi’s career developed largely behind the scenes in motorsport marketing. This relatively private background explains why reliable information about her early life is much more limited than details surrounding her later professional career and marriage.
Building a Career in Brazilian Motorsport
Before becoming widely known internationally, Fabiana Flosi worked in motorsport marketing connected to the Brazilian Grand Prix at Interlagos. The event has long been one of Formula One’s flagship races and requires coordination between local organizers, commercial partners, international teams, and Formula One management.
Working in this environment provided experience in sponsorship, event promotion, and international sporting operations. Although relatively few public details exist about her specific responsibilities, multiple reliable reports have identified her as working in marketing for the Brazilian Grand Prix during the late 2000s.
The position also placed her in regular contact with Formula One executives, promoters, and officials. That professional environment ultimately led to one of the most significant moments in her personal life—meeting Bernie Ecclestone.
Her early career is often overlooked by biography websites that focus almost entirely on her marriage. However, understanding this period helps explain why she later transitioned naturally into leadership positions within international motorsport governance.
How Fabiana Flosi Met Bernie Ecclestone
Fabiana Flosi met Bernie Ecclestone in 2009 while working on the Brazilian Grand Prix. At the time, Ecclestone was serving as the long-time commercial leader of Formula One and regularly traveled to Brazil to oversee race preparations and commercial operations.
Their meeting developed from a professional connection within the sport rather than through celebrity or social circles. As their relationship became public, media attention largely centered on the significant age difference between the couple. Despite the headlines, they maintained a relatively private relationship compared with many high-profile figures in Formula One.
Over the following years, the couple appeared together at Grand Prix weekends, FIA functions, and various public events, gradually becoming one of the sport’s most recognizable couples.
Marriage to Bernie Ecclestone
Fabiana Flosi and Bernie Ecclestone married in August 2012 in a private ceremony in Gstaad, Switzerland. The wedding took place several years after the couple began dating and marked Ecclestone’s third marriage.
Following their marriage, Flosi became more visible within international motorsport circles. While she occasionally accompanied her husband to Formula One races and official events, she generally avoided becoming a celebrity figure and rarely sought media attention.
The marriage also introduced her to one of motorsport’s most influential families. Bernie Ecclestone had already become one of the most powerful figures in Formula One after decades of transforming the championship into a global commercial enterprise.
Rather than building a public profile through interviews, Fabiana largely maintained a low-key presence while continuing her own professional involvement in motorsport.
Family Life and Their Son Ace
One of the biggest moments in Fabiana Flosi’s personal life came in July 2020 when she and Bernie Ecclestone welcomed their son, Alexander Charles Ecclestone, who is widely known by the nickname Ace.
The birth attracted worldwide media attention because Bernie Ecclestone became a father again at the age of 89. The couple largely kept their son’s life private, occasionally sharing limited family photographs while avoiding extensive public exposure.
Ace is Bernie Ecclestone’s fourth child but the first with Fabiana. Bernie also has three adult daughters—Deborah, Tamara, and Petra—from previous relationships.
Despite extensive public curiosity surrounding their family life, Fabiana and Bernie have consistently chosen to keep most aspects of their son’s upbringing away from the media. Their public appearances as a family remain relatively infrequent, reflecting their preference for privacy outside official motorsport events.
From Grand Prix Marketing to FIA Leadership
Fabiana Flosi’s career has gradually expanded from event marketing into international sporting governance, marking a significant shift in her professional responsibilities.
Her experience within Formula One’s commercial environment provided a foundation for later leadership opportunities within the FIA, the governing body responsible for international motorsport. Rather than remaining solely associated with Formula One through her marriage, she established her own role within the sport’s administrative structure.
She was elected FIA Vice-President for Sport – South America, representing the region within the federation’s governance framework. In this position, she works with national sporting authorities across South America to support motorsport development, regional championships, and FIA sporting initiatives.
The role also places her among the senior officials responsible for promoting the FIA’s sporting objectives across the continent. Her responsibilities include supporting collaboration with regional motorsport organizations, encouraging grassroots participation, and contributing to long-term development programs designed to strengthen motorsport throughout South America.
This appointment marked an important milestone in her career because it demonstrated recognition based on her experience within motorsport administration rather than simply her association with one of Formula One’s most famous figures. As her involvement with the FIA has grown, she has increasingly appeared at official federation meetings, regional awards ceremonies, and development initiatives, further establishing her own presence within the international motorsport community.
Fabiana Flosi’s Role as FIA Vice-President for Sport – South America
Fabiana Flosi’s appointment as FIA Vice-President for Sport – South America represents the most significant achievement of her professional career. The Fédération Internationale de l’Automobile (FIA) is the governing body for world motorsport, overseeing championships ranging from Formula One and the World Rally Championship to karting and regional racing series.
In her position, Flosi represents South America’s sporting interests within the FIA while working with national motorsport authorities across the region. Her responsibilities include supporting the development of grassroots racing, strengthening relationships with member clubs, encouraging youth participation, and promoting FIA sporting initiatives throughout South America.
She has also participated in FIA regional meetings, award ceremonies, karting programs, and esports initiatives designed to expand motorsport participation. These activities reflect the FIA’s broader goal of making motorsport more accessible while supporting the next generation of drivers, officials, and organizers.
Her role has attracted additional attention because relatively few women have held senior leadership positions within international motorsport governance. Although she generally maintains a low public profile, her work places her among the FIA’s senior regional officials.
In 2025, Flosi’s position also became part of wider FIA governance discussions during the federation’s presidential election process. Reports noted that, as the only eligible South American vice-presidential candidate, her candidacy played an important role in the composition of the official election slate. While the coverage focused primarily on FIA governance rather than her personal profile, it highlighted her growing importance within the organization’s leadership structure.
Public Image and Media Presence
Unlike many high-profile spouses of Formula One figures, Fabiana Flosi has never actively pursued celebrity status. Most of her public appearances have been connected to Formula One races, FIA events, charitable activities, or official motorsport functions.
Media coverage of Flosi generally falls into three categories. The first focuses on her marriage to Bernie Ecclestone and their family life. The second highlights her professional work within the FIA and South American motorsport. The third relates to major public events involving the Ecclestone family, including business activities and international sporting occasions.
Although her marriage initially attracted the greatest public attention, her FIA responsibilities have increasingly shifted media coverage toward her own professional achievements. This distinction separates her from many biography subjects whose public recognition is based almost entirely on family connections.
Social Media Presence
Fabiana Flosi maintains a relatively limited public presence on social media compared with many figures connected to Formula One. Publicly available accounts primarily feature family moments, travel, official FIA engagements, and motorsport-related events rather than frequent personal updates.
Her online activity reflects the same privacy she maintains in interviews and public appearances. She rarely comments publicly on personal matters or motorsport controversies, choosing instead to keep the focus on official events and family life.
This restrained approach has contributed to a public image centered on professionalism rather than celebrity culture.
Business Interests and Estimated Net Worth
Public information about Fabiana Flosi’s independent financial interests is limited. Various celebrity websites publish estimates of her personal net worth, but these figures are not supported by official financial disclosures and should therefore be viewed as estimates rather than verified facts.
She has, however, been publicly associated with Celebrity Coffee, a Brazilian coffee business linked to Bernie Ecclestone. The venture sources premium coffee from Fazenda Ycatu in São Paulo state and has been featured in business reporting discussing Ecclestone’s investments outside Formula One.
Aside from this association, there is little publicly confirmed information regarding her personal investments, company ownership, or private business portfolio.
Estimated Net Worth
Although several websites estimate Fabiana Flosi’s net worth to be in the multi-million-dollar range, no official figure has been confirmed publicly. As a result, any reported valuation should be treated as estimated rather than factual.
Personal Life Away from Motorsport
Despite her international profile, Fabiana Flosi has maintained a notably private lifestyle. She and Bernie Ecclestone are reported to spend much of their time in Switzerland while also traveling internationally for business and motorsport commitments.
The couple rarely give extensive interviews about their family life, and they have chosen to keep their son, Ace, largely out of the public spotlight. This approach differs from some other well-known Formula One families, many of whom regularly share personal updates through television or social media.
Flosi has consistently separated her professional responsibilities from her private life, limiting the amount of personal information available publicly.
A Difficult Family Chapter: Her Mother’s Kidnapping
One of the most widely reported events involving Fabiana Flosi’s family occurred in July 2016, when her mother, Aparecida Schunck, was kidnapped near São Paulo, Brazil.
The case attracted international attention because of Bernie Ecclestone’s global profile. According to Brazilian authorities, the kidnappers demanded a substantial ransom. After several days of investigation, police rescued Schunck safely during a coordinated operation. Officials later confirmed that no ransom had been paid, and multiple suspects were arrested.
Although the incident generated significant media coverage, Fabiana and her family made very few public statements about the case, maintaining their preference for privacy during a difficult period.
Lesser-Known Facts About Fabiana Flosi
Although she is widely recognized as Bernie Ecclestone’s wife, several aspects of Fabiana Flosi’s career receive far less attention than they deserve.
- She entered Formula One through professional work rather than celebrity circles.
- Her early career focused on marketing for the Brazilian Grand Prix.
- She later moved into international motorsport governance with the FIA.
- She is publicly known as Fabiana Ecclestone in many FIA publications and official events.
- She has participated in FIA initiatives supporting karting, regional championships, and motorsport development across South America.
- Verified public information about her education and early life remains limited because she has deliberately kept those aspects of her life private.
Conclusion
Fabiana Flosi has built a career that extends well beyond her public identity as Bernie Ecclestone’s wife. After beginning in Brazilian Grand Prix marketing, she progressed into senior leadership within the FIA, where she contributes to the development of motorsport across South America.
Although she maintains a private personal life, her growing responsibilities within international motorsport have made her an increasingly significant figure in the sport’s governing community. Her story reflects a career shaped by both professional experience and long-standing involvement in the global motorsport industry.
Frequently Asked Questions
Who is Fabiana Flosi?
Fabiana Flosi is a Brazilian motorsport executive and FIA Vice-President for Sport – South America. She is also widely known as the wife of former Formula One chief Bernie Ecclestone.
What does Fabiana Flosi do?
She works in international motorsport administration and currently serves as FIA Vice-President for Sport – South America, supporting regional sporting development and FIA programs.
When did Fabiana Flosi marry Bernie Ecclestone?
Fabiana Flosi married Bernie Ecclestone in 2012 after the couple met through the Brazilian Grand Prix several years earlier.
Do Fabiana Flosi and Bernie Ecclestone have children?
Yes. They have one son, Alexander Charles “Ace” Ecclestone, who was born in July 2020.
Is Fabiana Flosi involved in Formula One today?
While she does not hold an operational role within Formula One itself, she remains actively involved in international motorsport through her senior leadership position with the FIA.
What is Fabiana Flosi’s nationality?
Fabiana Flosi is Brazilian.
