Toby Keith is a country music legend. However, his daughter, Shelley Covel Rowland, leads a much quieter life. Not much is known about her. Shelley stays away from the spotlight. She has built a life for herself, focusing on family and career. Despite her famous father, Shelley prefers privacy. She values her peace over the attention that comes with fame.
In this article, we will take a closer look at Shelley’s life. We will explore her upbringing as Toby Keith’s adopted daughter. We will also talk about her career, her marriage, and her family.
If you have ever wondered what life is like for the daughter of a superstar, this is your chance to learn about Shelley. Her story is much more than living in the shadow of her father’s fame.
She is the Daughter of Toby’s Wife, Tricia Lucus
Shelley Covel Rowland was born in Oklahoma City, Oklahoma, on October 21, 1980. Living in the shelter of the limelight, she was raised by her celebrity father, country music superstar Toby Keith, and her mother, Tricia Lucus. While she’s the daughter of Toby Keith, Shelley is more than just the daughter of a superstar.
Shelley is Toby Keith’s adoptive daughter, and the identity of her biological father has never been revealed to the public. Her childhood was surrounded by love when it came to Toby and Tricia, her biological mother, who married Toby in 1984.
Toby officially added Shelley to his family as his child when he married Tricia, and they remained that way forever and ever. Her biological father is still unknown, but Shelley had called Toby dad all along, and their father-daughter relationship tells a million stories of the meaning of family beyond blood.
She has two siblings
Shelley Covel Rowland is not the only child in the family. Keith has two siblings: a brother, Stelen Keith Covel Jr., and a sister, Krystal LaDawn Covel (born July 30, 1985). Shelley grew up in a world filled with music, creativity, and ambition as her father, Toby, had been riding at the top of country music fame.
Her younger sister, Krystal, took a leaf from her father’s book and forged a career in the country music genre. Shelley’s brother, Steven, entered the business world as an investor.
Shelley didn’t follow her family’s public fame; Shelley wanted to live her life out of the glare of the media. This has enabled her to have a personal, fulfilling life with her family and to help her father while remaining behind a camera.
She holds a Bachelor of Science Degree in Elementary Education
Pillars of the Shelley family name might make you assume that Shelley would take up a public career, but she did something entirely different.
Shelley graduated from the University of Oklahoma with a Bachelor of Science in Elementary Education. She began her career as a teacher, investing her time and energy into children, later choosing to leave the profession to invest more time in her own family.
Shelley Covel Rowland, Co-founder of SwingDish
After completing her education, Shelley was ready to concentrate on raising her family. Yet her entrepreneurial endeavours pushed her to co-found SwingDish, a high-end women’s golf apparel line with her mother and sister, Krystal Keith.
The brand provides technical, feminine, and inclusive golf clothing for women that can be worn from the course to the clubhouse. Shelley’s role as creative director and designer has been vital to the growth and success of SwingDish.
Shelley Covel Rowland’s Family Life: Her Husband and Children
Her Husband, Brian Skaggs
Shelley Covel Rowland and Brian Skaggs were married in 2018 after dating for two years from 2016. Not much information on Brian is available to the public, and the pair live a low-key life. They have two children whom they generally shield from the public eye. The couple seems to have a solid relationship, and Shelley said in an interview that she loves being a wife and mother.
Unlike her celebrity father, Shelley prefers to maintain her personal life, especially her married and family life, private. This choice has enabled her to shield her kids from the limelight and lead a grounded, peaceful life.
Shelley Covel Rowland’s Children
Shelley is a mother of two, though the names are kept underground. As a rare insight into her personal family life, Shelley posted a heartwarming snap of her expanding family on her Facebook in 2021.
Like all young mothers, her life is a balancing act between her family and professional lives, but she makes time for them and remains dedicated to her profession. She loves her kids to death and has expressed the importance of raising them in a supportive and loving environment several times.
Shelley Covel Rowland’s Net Worth and Financial Standing
An inquiry that frequently surfaces when it comes to public figures’ families is the family’s net worth. Though Shelley Covel Rowland’s net worth is not revealed, she has profited from her father’s financial success.
Before he died, Toby Keith, a country music superstar, had an estimated net worth of approximately $400 million. Shelley’s involvement in the fashion industry and her investments in SwingDish have probably contributed significantly to her net worth.
While Shelley doesn’t have quite the same financial exposure in the public eye as her dad, she’s got the business head of the family and has shaped a successful brand of her own, making good money for herself and her family.
She advocates for her Family’s Charity Work
Despite her father’s monumental success and the public’s curiosity about her life, Shelley Covel Rowland has somehow found her way. While she might not be as high-profile as her brothers or father in the press, her influence is certainly felt by her actions and her love life.
Shelley still advocates for her family’s charity work around Toby Keith’s OK Kids Corral and the Monroe Carell Jr. Children’s Hospital at Vanderbilt, two causes her dad was extremely in love with. She appears frequently at public events with her family to pay tribute to her father’s legacy.
Shelley Covel Rowland—A Life Defined by Family and Privacy
Shelley Covel Rowland’s story is one of the power of family ties and the freedom of personal choice. She could have easily taken to the limelight as the daughter of country music legend Toby Keith. Instead, Shelley opted to live her life away from the spotlight and concentrated more on her family, career, and the lessons and insights taught by her parents.
Her experience co-founding a women’s golf apparel brand with her mother and sister, SwingDish, demonstrates that she has an entrepreneurial spirit and desire to build something of substance. Outside of business, Shelley has remained a loyal proponent of her father’s philanthropic efforts, upholding his legacy by generously giving back to the initiatives that meant so much to him.
In a time when fame can drown out personal identity, Shelley Covel Rowland shines. Her life is a testament to the fact that one can live a satisfying and purposeful life without being a public figure. Shelley has created her own kind of greatness, a greatness predicated on love, integrity, and a profound connection to family.
FAQs
Q: Who is Shelley Covel Rowland’s biological father?
A: Shelley Covel Rowland’s father, at least, has not been publicly revealed. Toby Keith legally adopted her when he married her mother, Tricia Lucus.
Q: What is Shelley Covel Rowland’s career?
A: Shelley works in the fashion industry and is the creative director and designer at SwingDish, a luxury women’s golf apparel brand she launched with her family.
Q: Who is Shelley Covel Rowland married to?
A: Shelley Covel Rowland is married to Brian Skaggs. The couple married in 2018 and have two children.
Q: Does Shelley Covel Rowland have children?
A: Shelley does have two kids, a baby boy and a daughter. However, she has not publicly revealed her children’s names to maintain their privacy.
Q: What is Shelley Covel Rowland’s net worth?
A: Shelly Covel Rowland hasn’t disclosed her net worth; however, her father’s inheritance and the brand SwingDish must have made her financially successful.
Q: How old is Shelley Covel Rowland?
A: Shelley Covel Rowland was born on October 21, 1980, which makes her 45 years old in 2025.
